Every year Lusenti is committed to carrying on the tradition of "demijohns". For Nino, my father, as well as founder of Lusenti, it represented a search for quality outside the consumerist system. it is an ancient practice that allows the consumer to buy the raw material directly from the producer and, therefore, guarantees a high level of transparency of the processes.

“The barrels are opened” is a term my father used when snapping up the first day of selling bulk wine. Anna, his wife and my mother, prepared the cotechini with fresh bread, while my sisters and I were in charge of filling enormous demijohns. It was a party for everyone.

Today, my company still supports this archaic tradition, for two main reasons: I want to pass on this family practice and I want my wine not to be elitist. I believe that the alliance between consumers and producers creates the co-producer. And it is thanks to this synergy that I draw the strength to continue on this slow winemaking journey.

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