OUR ADVENTURE

from the first grape to today

The founder of Lusenti was named Gaetano, but his friends called him Nino. He started the company in the early 1960s with few expectations but many hopes. For him, wine was synonymous with conviviality; it was what brought a group of strangers together at a table. If we had asked him why he decided to start making wine, he would have said he simply combined business with pleasure.

For reasons known only to fate, Nino passed his passion on to his youngest daughter, Lodovica. Since her teenage years, she spent her days among the vineyards, working her way up, because the cycle of the vine doesn't wait for our personal whims. With Lodovica, the first oenological experiments began, marked by a careful approach to winemaking and a dedication to showcasing the region. If we ask her today what it means to produce wine, she would say, "It is a form of artistic expression. A form of rebellion. A form of freedom. It's about capturing your oenological vision in a bottle."

And then there are Martina, and me, Susanna, Lodovica's daughters. Martina is creative, brimming with ideas, an explorer, and the champion of our company's philosophy. When I think of my sister in the company, I see her busy planning trade shows around the world, contacting clients, and keeping Lusenti up to date with the latest wine trends. She also works on forging those crucial, yet challenging, connections in our region. As for me, I still don't know what my place is in the world of wine—I'm like a bottle without a label. But I'll keep you updated. After all, as you may have gathered, Lusenti is a family story, and good blood never lies.

WHAT WE BELIEVE IN

THE JUICE OF OUR GRAPES

WHO ARE WE TODAY?

Today, I would describe Lusenti as static in movement

We are constantly exploring new ventures, embracing less interventionist winemaking techniques, and reaching out to international markets that can truly appreciate the fruits of our labor and the essence of our land. Despite scientific advancements, nothing will ever strip away our authentic roots, particularly those that define our territory. While we champion Val Tidone, our beloved homeland, we also advocate for a philosophy of good wine, free from chemical additives, both in the vineyard and in the cellar. 

WHO DO WE WANT TO BE TOMORROW?

We like to dream… and we hope that one day Lusenti will embrace agriculture grounded in biodiversity.
Our vision is to diversify our agricultural practices, incorporating not just vineyards but also olive trees, small fruit cultivation, and cheese production using milk from our goats.
This approach can lead to a more stable agricultural ecosystem, reducing reliance on a single crop and helping to preserve local biodiversity.

However, the road is still long and tortuous, we strongly believe that a united and strong territorial community can best express a territory and therefore its value. We want Val Tidone to be better known, as a small, uncontaminated paradise full of opportunities for the new generations. 

WHO WE ARE

THE GRAPES THAT FORM THE BUNCH

Lusenti wouldn't be Lusenti without the dedication of Lodovica, Martina, Masino, Egle, Hannah. Like a family, they are there to celebrate our successes and debate our visions. Their strong personalities can be savored in our wines. When you visit Lusenti, dear friends, you will feel cherished, just like Sundays at your grandmother's.

CEO: LODOVICA

SALES MANAGER: MARTINA

Customer reception manager: EGLE

Administration manager: HANNA

WHO ARE WE TODAY?

Today I could define Lusenti as "static in movement”. 

We are constantly exploring new ventures, embracing less interventionist winemaking techniques, and reaching out to international markets that can truly appreciate the fruits of our labor and the essence of our land. Despite scientific advancements, nothing will ever strip away our authentic roots, particularly those that define our territory. While we champion Val Tidone, our beloved homeland, we also advocate for a philosophy of good wine, free from chemical additives, both in the vineyard and in the cellar. 

We like to dream… so we hope that one day Lusenti can move towards biodiversity-based agriculture.

Our vision is to diversify our agricultural practices, incorporating not just vineyards but also olive trees, small fruit cultivation, and cheese production using milk from our goats.

This can lead to greater stability of the agricultural ecosystem, thus reducing dependence on a single crop and contributing to the conservation of local biodiversity. 

Although the path ahead is long and challenging, we firmly believe that a united and strong community can best represent and enhance the value of a territory.

We want Val Tidone to be better known, as a small, uncontaminated paradise full of opportunities for the new generations. 

WHO WE WANT
BE TOMORROW?

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